Is this just symptomatic of businesses creating products and then creating the market afterwards? There are parallels. The original deoderants were marketed on the basis of BO, [which does not exist in most folk if they use soap and water regularly]. They are now marketed differentially on their 'sexual attractiveness' quotient, when overwhelming evidence says that scent is not a factor in such things, humans do not have and cannot smell pheremones. Similarly, until a decade ago drug companies sold stuff to cure diseases. Now they market stuff which consumers swallow for
future ills we ain't got yet- such as statins/aspirin/blood pressure reducers to lower the chances of heart attack in the future. Gigantic market. Neat.
