Does anyone here use the company Blue Book? Any luck with them? Is it worh the $$$ to be listed in their book or what ever other services? Does it generate smaller job leads? Were not geared for public jobs of huge projects. A sales rep. from them wants to meet me next week.
Also I got both the phone book guys wanting to come around again. Really did not notice much with my small ads. They all want their min. $120+ a month.
Anyone have luck with direct mailings? Glossy postcards from your co. sent out to thousands. OR those copon mailings that have all sorts of things from different companies.
(Direct Mailing) I have heard, results are around 2%. Not very good in my opinion. I did my own research callling plumbers, pavers and landscapers who did this type of advertising. The consensus I got was that I had better know exactly who my target was and not just a mass mailing of who I wanted as my customers.
May be different in different areas.
[This message has been edited by Dnkldorf (edited 01-13-2005).]
The only direct mail I do is to my own customers. It's a lot easier to get more business from someone you've already worked for than a stranger. I'm trying to focus on them, & let them pass my name around.
I am thinking about a small phone book listing this year, but I don't think there's a magic bullet to get your phone ringing (except with salespeople for advertisers).
I have an A-name, but have dropped down to 8th or 9th in the listing. I really liked being in the top 3 or 4 in the early years. I want to do a little to draw people's eye without going to a display.
I've tried the local paper with no luck at all. Had two people call. One wanted to sell me something, the other wanted to know if I was hiring. I check the papers regularly and see a few of the same ads, but most switch in and out.
"If common sense was common, everyone would have it"-not sure, someone here
After meeting with the P book rep I showed him the the phone bills with a different number linked to last years add with very few calls.
Of coarse he said I need bigger, multable adds, and colors.
He was tring to show some crazy estomate numbers from some polling company. I should have been offended it was so far out there. It was something like I'll get 50,000 calls a year. I said what's the circulation? 175,000. I said so out of all the other ads in their book, another book out there, and hundeds of other EC not advertising I'll get a little less then 1 in 3 residences to call me once in the year. I said no way, show me some kind of results. Below is a list of some test results they got by using a different number for the ad.
1/2 page 25 calls & $580 / mo ($23.20 per call) 1/3 page 20 calls & 430 / mo (21.50 per call) 1/4 page 15 calls & $368 / mo ($24.53 per mo)
The call numbers are approximate because each one had several examples. Granted each examples were in unrelated catigories and they seemed to have a limited amount of competion. It did not take in account sales calls, or repeat customer calls.
I'm just saying how many sales and non-sence calls do you get off a phone number before you get 1 lead. How many leads do you need before you close before you make a sale. Now what did that sale cost you.
The week before I talked to the other p book guy. It was 1/4 page $550+ per month. He said "But you guys only need to sell 1 panel change every month to pay for it cause I know you get a lot of money for them." What do I have to sell to make up for the money I lost on the service?