ADSL max downstream is 8 to 10 Mbit/sec for shorter loops. 768K to 3.0 Mbit downstream service seems very typical, but is not always a limitation of the technology. Unlike with cable internet, your bandwidth from your home to the central office will never change.
ADSL2+ does ~25 Mbits/sec at up to 3,000 feet, ~20 Mbits/sec up to 5,000 feet, ~10 Mbits/sec at 8,000 feet, ~2.5 Mbits/sec at 14,000 feet.
VDSL is just under 100 Mbits/sec at 1000 feet, 40 Mbits/sec at 2,000 feet, 20 Mbits/sec at 4,000, and degrades sharply from there. VDSL2 is over 200 Mbits/sec when you live across the street from the CO, blah, blah, blah.
But none of that matters. In the end, what matters is how much you are willing to pay, what speeds your local provider is offering, are they throttling your throughput, how far you are from the CO (in the case of xDSL), how many local users are on the line (in the case of cable), and what is the capacity of the backbone feeding your ISP.
Broadbandreports.com has tons of information, forums, etc on high speed internet, and links to speed test sites as well.