http://www.ardeelighting.com/subpage.php?id=retail_rod

"Hang garments or any other merchandise from these stylish, UL-Listed illuminated rods. Retail rods are 1-3/8" O.D. extruded aluminum and house T2 or T5 lamps (3000ºK). It can be wall or surface mounted as specified and comes in satin aluminum, satin gold, and white or black paint finishes. Available standard lengths from 12 to 60 inches, and custom lengths up to 12 feet."

Notice the name, "Retail" they are intended for a store as has been suggested.

They have this though, that they say can be used in residential closets: http://www.ardeelighting.com/subpage.php?id=clikstrip_cr

Its a 12V incandescent. I dont have my code book at home, does it say anything about the voltage of the fixture?