Joe,
the simple answer: what does is cost you to do the service and make a profit?
it's that simple. There is no standard price. That's why our industry is so screwed up, everyone compares themselves to a standard that doesn't exist.
what are your true costs? all of them (phones, advertising, truck(s), insurance, salary, etc)
what are your material costs?
how much profit do you want?
my guess, a single truck operation, with just you, in order to make any money - $2200-$2400.
That's just to cover your time (all of it, including the time to estimate the job and get the material) it will make you a small profit, but not enough to retire on.
let me know what you come up with.
