Maybe the new guy got a haircut, wore a suit to the interview, and filled out every section on the application. It amazes me how many applications I get every year where only the name and address is filled out, or how many people I interview that show up in jeans, long dirty hair, sneakers, or something with holes in it.
Selling yourself is all about perceived value. I'll hire a guy with little experience who seems personable, has a positive attitude, cares how he looks, and communicates clearly over a guy who's been doing a sloppy half assed job for 20 years. Not that you are that guy.