Hard for journeyman electricians to believe -- but skill of installation is virtually un-marketable.
The prospect base treats all licensed electricians as if they were but kernels of rice in the bag -- all the same.
So it's a long road to establish superior street cred and consequent referrals.
Instead, contractors live and die by closing sales/ contracts / up-selling.
Contractors also have to sweat liquidity -- now more than ever.
The other heartbreak is the need to walk away from ruinous bids. It's better to sit than work at a clear loss.
