I beleive a billboard add would be considered more marketing then advertising. It is to create "top of mind" recognition. You will not get many direct calls from this type of ad, but when a customer looks in the book and sees the full page add, bam they also remember the name from the sign. They may not even remember where they know the name from. The marketing done by some folks probably causes them to have to charge big big bucks. I find they also have hugh overhead in the front office. There customer loyality is also questionable. You would be better off joining the Lions club. Make some good friends and sell some electrical work, of course it may take some time but the leads will be solid. Try also, BNI Business Networkers Internationl very good and it is possible to get lots of work quick.
Ob
PS having one of my best years ever thus far, always marketing. Rearly advertise. Todays contact is tomorrows job. And everyone is a customer, even other EC's
