Thanks for the ideas.
A franchise forum website is something I hadn't considered.
I'm starting with a book 'Franchising for Dummies'. Sounds corny but is written by Dave (Wendy's). Lots of interesting reading.
From what I've read, starting with a branch office may be the first step. Trying to keep tabs on a office you're not at everyday will help find a lot of holes in my systems.
We have been tracking all calls to see which of the 7 phone books in the immediate area are working for us.
One thought for the readers is to put a code in each phone book ad and ask the caller for that code. It needs to be in the same spot in each ad (like the lower left corner) and have the year of the book as well. For example use 'SB07' for the SouthWestern Bell 2007 book. Make business decisions based on facts, not gut feelings.
I googled Matt Smith but didn't seem to find anybody that had relevance to business dealings. Now Tech Daddy is always good viewing for a half hour with a new employee.
Keep in mind, liars figure but figures don't lie.
