We have two competing YP directories here as well.One is cheap, and the other one wants your first born for a small ad. I went as large as you can go in both books which is double trucks in one, and full page in the cheaper one. We gapped both numbers and have both lines tacked using StandardCall. We then track each in bound call and weekly match our revenue produced to each ad we have out, not just these two. I can email the you the report I have produced weekly and monthly on the effectiveness of the two ads.
[This message has been edited by wilkie (edited 02-04-2006).]
