No,it wasn't his seminar,It was an IEC conference and he was one of the speakers. I went to his seminar years ago but never applied his formula.The basis of what he says is that there are no free estimates, you give a "firm price quotation". What we should be shooting for is a basic net profit of 8% on all jobs. Typically you would take all the associated job costs for the job and multiply it by your "markup" (which is built on your companies numbers) but typically for electricians it is 1.4. So if a job was $1000.00 including material and labor you would multiply it by 1.4 and that is your selling price $1400.00. This is only part of what he says, and I may have even gotten this wrong but it is definately eye-opening. I would recommend his seminar. It would be great if all contractors could sell jobs this way.