2 things I want to through in here regarding the phone book adds.

1. Read and understand the "Terms and Agreements" that you signed. For the first time guys in the books, you will be suprised how they will try to screw you with these.
Read them again and again. I can't stress this enough.

2. The Attorney General has/is investigating and contacting EC in my area for deceptive advertising. It seems the popular advertising slogan around here was "30 minute service". Alot of guys put it as a headlining banner to attract emergency business. The AG found this to be deceptive, and I am told now you will only see "fast service" and no time amounts on the uncoming adds.