Around here you have to have a licence just to go fishing.

Put your ad right next to Mr Cheapest in Town and say "Best Service in Town, All work garanteed and insured". Or "Need electrical work done... Call an Electrician." Try to provide the best service not cheapest.

Maybe new construction and small comercial might be for you because around you they are inspected.

As for some kind ow waiver for work not done to code sounds like it would not hold up in a court. Worse yet he has proof on paper that you knew your work was not done right.

I feel you pain with advertising. It's easy to tell someone elce to spend $$$ on it. But when it's you cash and money not cominging in like you need it's hard spend on it.

I also avoid trading labor. I seen too many problems.

You did not say what type of customers you have. Poor, working class, or filthy rich. A customers income leval can affect their perception of prices.

Tom