When I started my own company years ago the building commissioner at the time suggested I "go high in the alphabet" but Ace, Acme, A1 and American electric were already taken in our area. My wife came up with Amperage Technology and I shortened it to Amptech Electric. I would have liked to have used All-Phase but there was a supply house in a neighboring town by that name. I know a guy named Bob who calls his company Al's Electric.