I charge $17.50 for friends, $35 hr residential/commercial here in south TX. I am a one man show, also. I add an additional $20 for a helper on bigger jobs.
this is a good question because i am about to register my business and go legit. I ahve been doing electrical "for myself" for about 9 months, and want to advertise in local yellow pages.

I did not get as think so badly as you shocked I did.