I think most customers are looking at appearance and demeanor. When one shows up on the job they should look like an electrician, talk like an electrician and have manners like a professional. I personnaly go out of my way to help customers feel at ease. Ask them questions answer all there questions, explain the job and the approach(s) I will take. The first or second thing out of the truck is the drop clothe, depending on the job of course. I have been awarded jobs being the high bidder just because I could/would explain and answer all the questions. If I don't know then I say I will find out. I once worked for a builder that gave me this quote " I only work for nice people,if they are not then" the price goes up". I have found this to be very true and try and abide by it. If you don't like your customers then how can you due your best work for them. By the way 90% of my work is word of mouth. The advertising budget last year was about $200. mostly charity things.
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