Another thread, about "Craig's List," got me wondering ... how do the customers tell the difference? When do that decide they need to call a "real" electrician?
Is it the presence of a fat tool belt? A shiny utility-body truck, with lots of ladders and strange tools? A spiffy uniform and pretty paperwork? An impressive name?
Let's imagine what lil' Miss Customer might be thinking:
A) "He has all those tools and a big truck, he must know what he's doing"
B) "I don't need the expensive fancy guy, I just need a ceiling fan put in"
C) "OH my ... look at the price ... do I feel 'honored' to have the best - or am I supposed to fear I'm being soaked?"
We complain about hacks and the guys who charge $200 to replace a breaker ... what are they doing right? Are we driving our customers away from us - and into their arms?
Last edited by renosteinke; 12/20/07 03:43 PM.
