For me 30% is normal for most material I deal with and seems to be fair. I never ever "give away" material at cost. I do not supply decorative type fixtures or ceiling fans etc. I do try to upsell things like dimmers, decorator devices, and better quality bath fans. For a one man operation every penny counts. 30% on a $50.00 fan is $15.00. Not bad. On a $135.00 fan it's $40.50. Thats more like it! The customer gets a better product, I make more money, everybody wins.
