Lets take a look at the '08 NEC Handbook commentary:
"Section 210.8(B)(2) requires all 15- and 20-ampere, 125-volt receptacles in nondwelling-type kitchens to be GFCI protected. This requirement applies to all 15- and 20-ampere, 125-volt kitchen receptacles, whether or not the receptacle serves countertop areas.
Accident data related to electrical incidents in nondwelling kitchens reveal the presence of many hazards, including poorly maintained electrical apparatus, damaged electrical cords, wet floors, and employees without proper electrical safety training. Mandating some limited form of GFCI protection for high-hazard areas such as nondwelling kitchens should help prevent electrical accidents. This requirement provides specific information on what is considered to be a commercial or institutional kitchen. A location with a sink and a portable cooking appliance (e.g., cord-and-plug-connected microwave oven) is not considered a commercial or institutional kitchen for the purposes of applying this requirement. Kitchens in restaurants, hotels, schools, churches, dining halls, and similar facilities are examples of the types of kitchens covered by this requirement."
Not that that really clears up the term 'area'; and if a Pizza shop is in fact a 'restaurant'. Another 'gray area' to perhaps address for 2014?
That said...I have to go with Reno again...knowledge of the site may help. IMHO, GFI protection required.
And...Stu....did you get an opinion from the local AHJ??
