The only direct mail I do is to my own customers. It's a lot easier to get more business from someone you've already worked for than a stranger. I'm trying to focus on them, & let them pass my name around.
I am thinking about a small phone book listing this year, but I don't think there's a magic bullet to get your phone ringing (except with salespeople for advertisers).
I have an A-name, but have dropped down to 8th or 9th in the listing. I really liked being in the top 3 or 4 in the early years. I want to do a little to draw people's eye without going to a display.
Dave
