Bryan,
Thanks for mentioning me. I have to say that I really like your website. I have used it for a safety presentation at my company.

Trumpy,
One way to "sell" safety is to look at the total cost of an accident. There have been a lot of studies that show that accidents cost much more than the actual cost. Some say anywhere from 10 to 50 times in indirect costs. So a $100 accident would cost at least $1,000 to the company. I forget the math at the moment (I am at home so I do not have all my papers), but it usually means that the company has to have an extra $30,000 in sales to cover this small accident. I can get you more info when I get back into work.
Scott