We didn't ask for "Easi-peel"
cables
Well the idea is that since it's used in residential applications, speed is of the essence. Especially when it comes to these planned "new towns".
Once it's on the walls and plastered up, nobody's going to care about the toughness of the insulation....until the rats chew the wires up.
I'm no fan of plastic-sheathed building cables. I'm lucky I live in a city where metal-armored cables are the required norm for residential buildings above three stories and any commercial building application.