TxSparky: Many years ago, I placed an ad in the phone book in addition to the "free" i line listing. I/we tracked all our calls, and inquired of all people who we did not have on file (newbies) how they "found" us. Most of them said "referal" from________"
The few who came from the ad (14 in 13 months) netted: 13 waste of time estimates 1 paddle fan installation @ $190.00 gross.
The "ad" cost >$1800.00 which was added to the monthly phone bill, and was not cancelable. If we didn't pay the ad charge, they cut-off your phone.
We live, we learn! Nothing like a good referral (1 L or 2??) Fortunatly, we have a steady solid customer base now, and don't have to consider promotions.
People think coupons are a "come-on" around here, and the business increases the price by the coupon amount!
#20920 - 01/24/0306:21 PMRe: How well does advertising work?
We have experimented with phone book ads over the years, and I swear, the bigger and fancier the ad, the less calls we got. Needless to say, the last few years, we downsized our ad and took out the colour.
From our experience, I truly believe the best advertising is word of mouth and putting the decals on the trucks made a huge difference in exposure. It is not uncommon for us to hear "I see your trucks everywhere" on a regular basis.
Give customers excellent professional service, reasonable pricing, and send likable people to the jobs and they will remember you and keep calling you back.
#20922 - 01/24/0309:13 PMRe: How well does advertising work?
We tried coupon ads early on and found that we got back the cost of the ad, but that was it so we worked to pay the ad. Yellow pages, I think you need to be in there, but just a small ad or 1 line listing. Otherwise the ad cost eats your profit and you give a lot of wasted estimates.
#20924 - 01/25/0306:49 AMRe: How well does advertising work?