Just curious; Do you contractors with websites, get much business originating from your website? Is it very effective for you? I'm trying to "rethink my business advertizing strategy" again. I've done mostly residential work, and I think commercial work is going to be the best going thing, especially with the economy like it is. I figure a person's business will HAVE to keep go in order to keep their residence going. They are more apt to call an electrician out to keep their means of livelyhood going, than to spend it on "trivial" expenses that may not be a neccesity. Thanks for the input. Steve...
There's no doubt that web searches will increase your exposure. You just have to be very careful in designing your site so that you don't get calls from people on the other side of the country. I made the mistake of not doing this and within one hour, I was receiving calls from customers in South Dakota and Utah.
I'm becoming a firm believer in purchasing Google ad words to direct local people to your site. You can pick and choose what type of exposure you want and if it doesn't work, you can adjust them on the fly. Unlike the Yellow Pages, where your mistakes can last a year or even longer, web-based advertising is by far the safest way to go.
My website generates enough income each month to cover the cost of my servers and credit card acceptance charges. When I receive an order for several items or an order for a higher priced item then I make a profit. I do not expect to be able to retire as a result of my website.
To increase your position in the Google search engine, you need to do some "link building." The higher the number of links from other websites that direct visitors to your website, then the better your ranking on Google.