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#176315 - 03/29/08 02:12 PM My Truck Repair  
renosteinke  Offline
Cat Servant
Member
Joined: Jan 2005
Posts: 5,316
Blue Collar Country
This thread is all about 'business,' and not auto mechanics, so I'll spare you the technical details.

Suffice it to say that my truck began to run poorly nearly a month ago, and last week the situation became intolerable. I went to the usual mechanic, who identified a part ... the part was ordered, and installed a week ago. The problems seemed worse - much worse ... yet, an unrelated minor glitch was fixed!

The mechanic, as were several others, was 'all booked up,' well into next week. My truck is my livelihood, and I could no longer wait. So, I got up my nerve and approached a certain shop that had all the hallmarks of big expense: fancy uniforms, huge sign, lots of lights, brand name, and a focus on trucks less than 5 year old. (Mine is almost old enough to vote!)

I was greeted with a 'yes, we can look at it today.' I was given an estimate for the diagnosis. I noticed a 'shop rate' that was 30% higher than most shops in town.

The problem was found, and fixed. The total expense wasn't nearly as bad as I had expected. I noticed very little mark-up on the parts. There was no 'nickel and dimeing' me with miscellaneous charges for 'shop supplies' and such.

Getting service when I needed it was worth something.
Having a proper diagnosis done is worth something.
Having the problem fixed is worth something.
Getting my confidence back in my truck is worth something.

Where the business 'dropped the ball' was in the way they had scared me off ... leaving me to flounder amongst the multitude of lesser businesses. The experience has me examining my assumptions.

I wonder how many of us, in the ways we run and present our businesses, are also scaring off customers - or, at least, failing to get our message through to them?

Therre are business lessons in my truck repair story.


Business, Office, Estimating, Legal:

#176316 - 03/29/08 02:50 PM Re: My Truck Repair [Re: renosteinke]  
BryanInBalt  Offline
Member
Joined: May 2007
Posts: 47
Baltimore
You aren't that fancy shops target market.

Their market (like ESI companies) is the technically challenged and the new to town don't know who else to call.

If you were traveling and your truck broke down where would you be inclined to go for service... the whole in the wall shop on some back street or the national chain place (or dealer).?

"People like to do business where business is good."


Design-Build isn't supposed to mean design *as* you build.

#176317 - 03/29/08 03:03 PM Re: My Truck Repair [Re: BryanInBalt]  
renosteinke  Offline
Cat Servant
Member
Joined: Jan 2005
Posts: 5,316
Blue Collar Country
I suppose that's where the shop put me off for all these years ... I saw a 'flash and jive' hustle, when they are no such thing!

Indeed, what I found was a very competent, very reasonably priced shop.

Ever have someone approach you for a 'side job,' simply because they assume the company would not be interested in their 'little thing?' Or, experience their delight when they learn that, yes, you do 'little jobs' as well as the 'big' ones?



#176321 - 03/29/08 04:19 PM Re: My Truck Repair [Re: renosteinke]  
gfretwell  Online Content


Member
Joined: Jul 2004
Posts: 9,069
Estero,Fl,usa
It should not shock you that paying extra for quality is usually the cheapest way to go in the long run.
If you can't afford to fix it right how can you afford to fix it again.


Greg Fretwell

#176326 - 03/29/08 05:58 PM Re: My Truck Repair [Re: gfretwell]  
NORCAL  Offline
Member
Joined: Sep 2002
Posts: 869
Originally Posted by gfretwell

If you can't afford to fix it right how can you afford to fix it again.


How true that is.


#176336 - 03/29/08 06:58 PM Re: My Truck Repair [Re: NORCAL]  
leland  Offline
Member
Joined: Aug 2007
Posts: 853
Lowell area, Ma. USA
Originally Posted by NORCAL
Originally Posted by gfretwell

If you can't afford to fix it right how can you afford to fix it again.


How true that is.


Double DITTOm here.

Now the thorne!
I do "side work" and quite a bit of it. I don't feel bad or ashamed. I charge the going rate for the resi guys in my area,am fully Insured and licensed.

The reason I do (aside from good money). These guys (understandably so) can't make a days pay on these jobs, therefore can't be botherd, with changing out MRS Jones' dinning rm fixture. or repairing that door bell. SOOO here I am. Booming!!!
Very proud of it!!! I advertise for small jobs, estimates (most) over the phone and night/ weekend hours.

EDIT: most service work, mark up can be over 100% and nobody blinks.
I saw a niche and pounced on it.
No appologies or regrets!

Last edited by leland; 03/29/08 07:01 PM.

#176343 - 03/29/08 09:17 PM Re: My Truck Repair [Re: leland]  
wire_twister  Offline
Member
Joined: Jul 2007
Posts: 265
Georgia USA
Leland, you have no appoligies to make, do a good job at a fair price and people will notice. Fully 80% of my work is old work and service work, the total cost of most of my jobs is less than 500 dollars, yet I still can make a living.


Jimmy

Life is tough, Life is tougher when you are stupid

#176345 - 03/29/08 09:28 PM Re: My Truck Repair [Re: leland]  
renosteinke  Offline
Cat Servant
Member
Joined: Jan 2005
Posts: 5,316
Blue Collar Country
I saw a niche and pounced on it.

That's one point that was raised by my truck repair experience. I would have tried this guy years ago, had I but realized he had something to offer me. Had his 'message' got through my personal "spam" filter, he would have been my first choice - rather than my last.

While I do not intend to open the whole 'side work' debate ... real businesses have to also recognize the reasons the customers might not think to call them. Part of this is 'focus;' I see far too many firms claiming to do everything. Mrs. Smith doesn't want you to 'do everything;' she wants the ceiling fan hung.

One guy here has his phone ringing, and trucks rolling, even in 'slow' times. One of the reasons? He realized that customers could care less about code - but are mighty impressed that his guys wear booties, lay out tarps, and are meticulous in their clean-up. His guy might be the dumbest electrician in town - but he looks professional (rather than the Manson Family reject who works for a competitor). Just as important, he stresses these 'soft' issues in his advertising.



#176346 - 03/29/08 09:41 PM Re: My Truck Repair [Re: renosteinke]  
leland  Offline
Member
Joined: Aug 2007
Posts: 853
Lowell area, Ma. USA
Your correct. It not only is what you sell...
But how you sell it.

BTW: Manson Family reject. Leave me out of this. Personal attacks are not alowed on this site. smile


#176354 - 03/29/08 11:27 PM Re: My Truck Repair [Re: leland]  
sbi  Offline
Member
Joined: Mar 2008
Posts: 47
indiana
Originally Posted by leland
Your correct. It not only is what you sell...
But how you sell it.

BTW: Manson Family reject. Leave me out of this. Personal attacks are not alowed on this site. smile



there are days when i can sale ice to an eskmo


when in doubt jump it out
I happily work for slumlords

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