It is awesome! It provides separate compartments within a large PVC, yet it doesn't take up nearly as much room as traditional innerduct. Zero friction burn to other cables when re-pulling (or pulling-in for the first time. It easily allows separate ducts for three times what solid innerduct would offer. I sure wish that I had invented it.
No, it's not cheap at all. The savings is gained by lower shipping costs, ease in handling and increased conduit capacity (especially in congested duct banks). When you consider the fact that the equivalent of three 1" PVC/PE innerducts can be provided by one piece of triple-cell, the single smaller reel size alone makes a huge difference in handling costs. I have not actually installed it yet, but I have been on a project where it was being used. I was quite impressed at the speed and simplicity that surrounds the installation of this product.
I bet there is 250-300' on the spool in the back of her truck and they don't want to see it again. If anyone can figure out how to get it from here make them an offer. I don't want the money, pay the folks who own it.