Just got the new Yellow Book delivered for this year which has my first yellow pages ad. I don't like it when I compare it to others ads. I will NEVER listen to salesman again or trust the proofing dept. to make up my ad for me. If anyone wants to see it I can email it to you in a .tiff file. Email me at firstname.lastname@example.org I would like to get others feedback.
Look at it this way....you have a year to get everyone to tell you how to "improve" the ad....and to send them a "thank you" card when the new ad comes out! They'll be so proud, they might find some work for you :-)
This lesson taken from "My life in advertising." See Amazon, bookstores for a copy.
Re: New Yellow Book Ad#156353 04/18/0506:35 PM04/18/0506:35 PM
2 things I want to through in here regarding the phone book adds.
1. Read and understand the "Terms and Agreements" that you signed. For the first time guys in the books, you will be suprised how they will try to screw you with these. Read them again and again. I can't stress this enough.
2. The Attorney General has/is investigating and contacting EC in my area for deceptive advertising. It seems the popular advertising slogan around here was "30 minute service". Alot of guys put it as a headlining banner to attract emergency business. The AG found this to be deceptive, and I am told now you will only see "fast service" and no time amounts on the uncoming adds.
Re: New Yellow Book Ad#156355 04/19/0506:21 AM04/19/0506:21 AM
The part I want to bring to your attention is: Even know the books are on the street for average of 12 months, you are responsible for paying that monthly rate for up to 18 months. If the new books coming out get delayed, you din't sign a contact for 12 months. You may have to pay them the monthly rate for up to 18 months. And be careful about the renewal process, I had a rep automatically renew my account after I told him not too. Seems he renewed my account to collect his commissions, and then left the company. I am still fighting this one, and this happened in July of 2004.
Once again, Read and understand the Terms. They are a big business, they have no passion for little guys and attorneys will get expensive, they know that.