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#156347 - 04/18/05 02:09 PM New Yellow Book Ad  
JFLS41  Offline
Member
Joined: Mar 2005
Posts: 88
Lower Burrell, PA
Just got the new Yellow Book delivered for this year which has my first yellow pages ad. I don't like it when I compare it to others ads. I will NEVER listen to salesman again or trust the proofing dept. to make up my ad for me. If anyone wants to see it I can email it to you in a .tiff file. Email me at jfls40@yahoo.com I would like to get others feedback.

Jeff


Business, Office, Estimating, Legal:

#156348 - 04/18/05 02:38 PM Re: New Yellow Book Ad  
Joey D  Offline
Member
Joined: Oct 2003
Posts: 259
Arlington MA U.S.
I just posted a similar thing where they didn't make it exactly like we agreed on. I had a proof and it still came out wrong. Sucks at $700 for the ad


#156349 - 04/18/05 02:39 PM Re: New Yellow Book Ad  
JFLS41  Offline
Member
Joined: Mar 2005
Posts: 88
Lower Burrell, PA
Joey, how long has your ad been out and have you received any phone calls from it yet?


#156350 - 04/18/05 05:11 PM Re: New Yellow Book Ad  
A-Line  Offline
Member
Joined: Jul 2004
Posts: 272
Utah, USA
Below are some articles on yellow page ad design.
"Making The Most Of The Yellow Pages" by Adams Hudson http://www.pmmag.com/CDA/ArticleInformation/features/BNP__Features__Item/0,2379, 135036,00.html
"Yellow Pages Ads That Get Results" by Maurice Maio http://www.pmmag.com/CDA/ArticleInformation/features/BNP__Features__Item/0,2379,41 50,00.html
The link below has some examples of yellow page ads.
http://www.max-effect.com/

[This message has been edited by A-Line (edited 04-18-2005).]

[This message has been edited by A-Line (edited 04-18-2005).]


#156351 - 04/18/05 05:32 PM Re: New Yellow Book Ad  
JFLS41  Offline
Member
Joined: Mar 2005
Posts: 88
Lower Burrell, PA
Excellent Article of course someone always says mentions stuff like this after the fact. now i got to look at that crummy ad for a year


#156352 - 04/18/05 07:33 PM Re: New Yellow Book Ad  
renosteinke  Offline
Cat Servant
Member
Joined: Jan 2005
Posts: 5,316
Blue Collar Country
never miss an opportunity!

Look at it this way....you have a year to get everyone to tell you how to "improve" the ad....and to send them a "thank you" card when the new ad comes out! They'll be so proud, they might find some work for you :-)

This lesson taken from "My life in advertising." See Amazon, bookstores for a copy.


#156353 - 04/18/05 07:35 PM Re: New Yellow Book Ad  
JFLS41  Offline
Member
Joined: Mar 2005
Posts: 88
Lower Burrell, PA
I scanned the whole page from the Yellow Book that my ad is on. I would like to email it out so I can get some feedback.

Jeff

jfls40@yahoo.com


#156354 - 04/19/05 07:07 AM Re: New Yellow Book Ad  
Dnkldorf  Offline
Member
Joined: Dec 2004
Posts: 1,064
nowhere usa
2 things I want to through in here regarding the phone book adds.

1. Read and understand the "Terms and Agreements" that you signed. For the first time guys in the books, you will be suprised how they will try to screw you with these.
Read them again and again. I can't stress this enough.

2. The Attorney General has/is investigating and contacting EC in my area for deceptive advertising. It seems the popular advertising slogan around here was "30 minute service". Alot of guys put it as a headlining banner to attract emergency business. The AG found this to be deceptive, and I am told now you will only see "fast service" and no time amounts on the uncoming adds.


#156355 - 04/19/05 07:21 AM Re: New Yellow Book Ad  
JFLS41  Offline
Member
Joined: Mar 2005
Posts: 88
Lower Burrell, PA
I had my Terms and Agreement faxed over to me, I can hardly read it. I guess I need to call them for a hard copy. So what basically happens if you fail to pay the monthly fee?

Jeff


#156356 - 04/19/05 07:36 AM Re: New Yellow Book Ad  
Dnkldorf  Offline
Member
Joined: Dec 2004
Posts: 1,064
nowhere usa
You have to pay it.

The part I want to bring to your attention is: Even know the books are on the street for average of 12 months, you are responsible for paying that monthly rate for up to 18 months. If the new books coming out get delayed, you din't sign a contact for 12 months. You may have to pay them the monthly rate for up to 18 months. And be careful about the renewal process, I had a rep automatically renew my account after I told him not too. Seems he renewed my account to collect his commissions, and then left the company. I am still fighting this one, and this happened in July of 2004.

Once again, Read and understand the Terms.
They are a big business, they have no passion for little guys and attorneys will get expensive, they know that.


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