Before everyone starts trying to get all those worms back into the can
, the original question did refer to "the rest of the world," which puts a slightly different spin on the topic.
In the U.K., the accepted convention is ground-up, like this:
Very occasionally I'll come across an outlet mounted upside down or even on its side, but it's usually obvious
why it's been done, e.g. mounting on a narrow panel or close to a floor. Anything other than the standard ground-up looks distinctly odd, and most people would only accept odd orientations in hidden locations, in a garage or shed, etc.
There are two other contributory factors to ground-up here. First, all of our 13-amp plugs are right-angle types, so anything other than ground-up results in cords at awkward angles:
Second, most outlets used in domestic wiring are the switched type, so mounting the other way up would result in the switches operating upside down as well.
Our older round-pin grounding receptacles (with the same basic triangular arrangement of pins) were also ground-up.