To me it's not necessarily brand name, but configuration.
Given
heat in a hole 2 barriers seems safer than these;
besides, plumbers, alarm guys etc run right over them.....it does not 'reserve' the trim space...
These ( IC-Non-IC) i simply do not understand, the instructions require one to 'scrap the label off' for it to assume IC status....
besides, all insulation is not equal, sme of these IC cans have holes, not too good for blown in insulation.