43,
I have a friend who worked for a large service company. He told me that their labor rates changed almost daily. Here's why. If they had more work than they could handle their rates went up just because they felt like if a customer wanted to use their services, they would have to send a man out on overtime to do the work. If the customer was willing to pay, they dang sure ready to collect their money. Here's the catch, this company is nation wide, and people would pay their prices just because of the "name". IMHO the advertising is a means by which you get your phone to ring. After the phone rings is when the "sales" work really starts. If you "show your hand" to soon, it may "back fire" in your face. I would leave the rates off, and then I would train the person who answers the phone on "how" to make a sale over the phone. Making sales over the phone is another subject. Good Luck.
That'll be $75.00, please (who should I bill this to),
Doc