ECN Electrical Forum - Discussion Forums for Electricians, Inspectors and Related Professionals
ECN Shout Chat
Recent Posts
Lowes Selling this fan
by timmp - 07/25/21 10:58 PM
How's all our Non-US folks doing?
by djk - 07/23/21 09:13 PM
Switched Receptacles -Top or Bottom?
by donles - 07/23/21 10:51 AM
Do You Travel?
by Bill Addiss - 07/20/21 04:26 PM
Backup Generator Done Right
by timmp - 07/18/21 12:20 PM
New in the Gallery:
February, North East Indiana
February, North East Indiana
by timmp, July 25
Red Green would be proud
Red Green would be proud
by timmp, July 25
Who's Online Now
1 members (NORCAL), 26 guests, and 15 robots.
Key: Admin, Global Mod, Mod
Previous Thread
Next Thread
Print Thread
Rate Thread
#42751 09/25/04 01:06 PM
Joined: Mar 2004
Posts: 4
Junior Member
Hi All I have really enjoyed reading these posts over the last few months,

Its that time of year again and I will be upgrading my Ad in the yellow pages.

I am wondering what would i use for wording to promote the service part of our business. I am a one man resi shop and do not work for general contractors.

Any help on the wording would be great the ad size will 4 3/4 h x6 w

#42752 09/25/04 07:17 PM
Joined: Jan 2003
Posts: 1,429
LK Offline
4 3/4 X 6 Ad brought in 6 calls, for the entire year, out of which we got one job and he was a dead beat.
We went to 1/4 page, and got about 6 calls a month, of which 1 or 2 would develop into a job. and we tried every method of wording you could think of, small ad just dosen't seem to work.
While we were playing with small ad our competor took out a full page, and his phone rings off the hook almost daily, so i guess size does matter, not wording, because he used the same wording in his full page that we used in the small ad.
Area also makes a differance, Metro or Rural

[This message has been edited by LK (edited 09-25-2004).]

#42753 09/26/04 10:53 AM
Joined: Jan 2003
Posts: 45
Great. I'm just about to place my first ever yellow book ad, and now you've got me all depressed. [Linked Image]

#42754 09/26/04 01:13 PM
Joined: Apr 2002
Posts: 914
We just went back into the yellow pages after a few years off to build our service division up more. We went with a full page. It's been our experience in the past that the smaller ads don't get many calls and the calls they do get are bottom feeders looking for a bargain, not quality. In your area a full page may not be needed if nobody else is doing big ads, but you want to be one of the larger, more colorfull ads. If there are several books in your area, go with the major phone company or most popular book first, the other will be cheaper, but they are cheaper for a reason.

That said, don't buy more than you can afford. Just keep in mind the cheap ad may not pay for itself. Clear as mud.

#42755 09/26/04 05:51 PM
Joined: Jan 2003
Posts: 1,429
LK Offline

"That said, don't buy more than you can afford. Just keep in mind the cheap ad may not pay for itself. Clear as mud."

I agree did not pay for itself.

Good point on checking in his area to see who has the largest ad, and yes the phone company yellow is the way to go.

[This message has been edited by LK (edited 09-26-2004).]

#42756 09/27/04 11:49 AM
Joined: Mar 2004
Posts: 4
Junior Member
Thanks for your replies, Hopefully I can get the service portion worded properly in the next two days [Linked Image]

#42757 09/27/04 11:55 AM
Joined: Sep 2004
Posts: 138
Also, don't expect calls the first month the new book comes out. I placed my first yellow pages ad with SBC, our local carrier. I got a smokin' deal on a 1/4 page full color ad at $200/month. This normally goes for $691/month. The full page color ads are in excess of $2000/month.The book came out at the beginning of September, and I have one confirmed call so far.

I can only attribute the lack of calls because people haven't thrown away their old book yet. I've also been advertising the Pennysaver. I get calls from that, but only a small percentage actually care about quality over price. It's a shame.

Link Copied to Clipboard

Tools for Electricians
Tools for Electricians

* * * * * * *

2020 Master Electrician Exam Preparation Combos
2020 NEC Electrician
Exam Prep Combos:
Master / Journeyman


Member Spotlight
Bill Addiss
Bill Addiss
Posts: 4,039
Joined: October 2000
Top Posters(30 Days)
timmp 7
Rachel 4
Popular Topics(Views)
281,535 Are you busy
215,174 Re: Forum
202,017 Need opinion
Powered by UBB.threads™ PHP Forum Software 7.7.5