LOL I just bought a couple of those. I installed one at the end of the bar where everyone tends to charge everything and my GF's 13 year old stood and stared at it for 10 minutes and proceeded to plug her phone in another outlet :P
Ironically a white plastic faceplate costs more than the outlet! (although the outlet actually attaches to the faceplate bracket, vs. the other normal way.)
Lowes has somewhat of a selection of them over here. I don't see these taking off over the Decora style at the prices they want for these. The standard Adorne faceplate seems huge compared with a normal 1G plate and the plate cups away from the wall vs. towards it like a standard plate. It's kinda awkward looking once fully installed.