Pix 1 is yet another water heater in the shower. I think that the concept is that the electrical cord is in the way, so you have to remove it before showering. That makes it safe, right?
Pix 2 is a great way to save on the cost of a new battery terminal clamp.
If they'd just unwrap the cord on that power strip and run it over top of the rod; they'd be able to leave the water heater plugged in during their electrocution (oops, I meant to say "during their shower").