ECN Electrical Forum - Discussion Forums for Electricians, Inspectors and Related Professionals
ECN Shout Chat
ShoutChat
Recent Posts
Underground phone and coax depth?
by libellis - 02/08/23 11:03 AM
Al Hildenbrand - Minneapolis - obituary
by Bill Addiss - 02/03/23 07:38 PM
Violation?
by renosteinke - 01/27/23 09:52 PM
Does NEC 551.71 (F) apply to dwellings?
by BigB - 01/20/23 10:46 AM
New in the Gallery:
Burger King crown sillyness
Burger King crown sillyness
by wa2ise, December 11
240/208 to a house
240/208 to a house
by wa2ise, October 9
Who's Online Now
0 members (), 37 guests, and 13 robots.
Key: Admin, Global Mod, Mod
Previous Thread
Next Thread
Print Thread
Rate Thread
#189285 09/29/09 12:00 PM
Joined: Jan 2005
Posts: 5,370
Likes: 1
Cat Servant
Member
Listening to a syndicated show today, a caller complained about all the unproductive 'do gooder' ads he was hearing. This led to the host calling in his producer, who explained something I found interesting:

"We have spaces in our feed for the local station to use for their commercials. We put 'do gooder' ads in these spaces. If you are hearing them, that means there are ad spots that the local station has not sold. A smart business would see these 'do gooder' ads as time available for him to get HIS ad on the radio, and contact the local station to do so."

Think about this the next time you hear an ad to, say, 'save the whales from flatulence.' Wouldn't you rather hear "hey everyone, hire me!" ?

Latest Estimating Cost Guides & Software:
Joined: Jul 2004
Posts: 9,789
Likes: 14
G
Member
I know the other thing you will hear in unsold ad spots are those canned routines (like Rush's "spatula city", stolen from the film UHF).
I may be dating the last time I listened to him but that is what they do. They put some throwaway audio in the spot so it won't trigger the dead air alarm and the local station is free to try to sell that time. The more junk you hear, the less time they are selling.


Greg Fretwell

Link Copied to Clipboard
Featured:

Tools for Electricians
Tools for Electricians
 

* * * * * * *
2023 National Electrical Code (NEC)
2023 NEC Now Available!
 
* * * * * * *

2020 Master Electrician Exam Preparation Combos
2020 NEC Electrician
Exam Prep Combos:
Master / Journeyman

 

Member Spotlight
MarkC10
MarkC10
CA, Inland Empire
Posts: 43
Joined: September 2013
Top Posters(30 Days)
triple 3
BigB 2
Popular Topics(Views)
303,287 Are you busy
232,251 Re: Forum
217,008 Need opinion
Powered by UBB.threads™ PHP Forum Software 7.7.5