ECN Electrical Forum - Discussion Forums for Electricians, Inspectors and Related Professionals
ECN Shout Chat
Shout Box
Recent Posts
Video door bell causing chime activation of coil
by gfretwell. 12/10/18 12:35 AM
Conduit fill Calculations
by gfretwell. 12/08/18 08:39 PM
Pull out fuse panel?
by Trumpy. 12/06/18 02:12 AM
Swimming Pool question
by HotLine1. 12/05/18 12:37 PM
Tingle off the water spigot
by rmiell. 11/30/18 01:03 PM
New in the Gallery:
What is this for?
Plug terminals
Who's Online Now
0 registered members (), 39 guests, and 10 spiders.
Key: Admin, Global Mod, Mod
Previous Thread
Next Thread
Print Thread
Rate Thread
Talk Radio??? #189285
09/29/09 12:00 PM
09/29/09 12:00 PM
renosteinke  Offline OP
Cat Servant
Member
Joined: Jan 2005
Posts: 5,316
Blue Collar Country
Listening to a syndicated show today, a caller complained about all the unproductive 'do gooder' ads he was hearing. This led to the host calling in his producer, who explained something I found interesting:

"We have spaces in our feed for the local station to use for their commercials. We put 'do gooder' ads in these spaces. If you are hearing them, that means there are ad spots that the local station has not sold. A smart business would see these 'do gooder' ads as time available for him to get HIS ad on the radio, and contact the local station to do so."

Think about this the next time you hear an ad to, say, 'save the whales from flatulence.' Wouldn't you rather hear "hey everyone, hire me!" ?

Business, Office, Estimating, Legal:
Re: Talk Radio??? [Re: renosteinke] #189286
09/29/09 12:37 PM
09/29/09 12:37 PM
G
gfretwell  Offline

Member
Joined: Jul 2004
Posts: 9,323
Estero,Fl,usa
I know the other thing you will hear in unsold ad spots are those canned routines (like Rush's "spatula city", stolen from the film UHF).
I may be dating the last time I listened to him but that is what they do. They put some throwaway audio in the spot so it won't trigger the dead air alarm and the local station is free to try to sell that time. The more junk you hear, the less time they are selling.


Greg Fretwell

Featured:

2017 Master Electrician Exam Preparation Combos
2017 NEC Electrician
Exam Prep Combos:
Master / Journeyman

 

Member Spotlight
MarkC10
MarkC10
CA, Inland Empire
Posts: 43
Joined: September 2013
Show All Member Profiles 
Top Posters(30 Days)
Popular Topics(Views)
252,186 Are you busy
189,168 Re: Forum
178,844 Need opinion
Powered by UBB.threads™ PHP Forum Software 7.6.1
(Release build 20180101)
Page Time: 0.017s Queries: 15 (0.004s) Memory: 0.9443 MB (Peak: 1.0570 MB) Zlib enabled. Server Time: 2018-12-13 11:01:18 UTC