Does anyone have call comparisons between Yellow Book and RH Donnelley Yellow Pages. I'm curious if Yellow Book is used by clients as often. I'd be especially interested in how much work comes from these books. I don't need to buy more advertising for more sales calls.
I've run an ad in Yellow Pages for a couple years now & it's done well. I'm not convinced that Yellow Book will do the same.
"book seems to go straight from doorstep to dumpster."
On my street alone, almost every home had it on the recycle pile, the day after it was delivered, i stopped to ask one women while she was taking out the recycles, why she was putting it out, she said it's just trash, it has no phone numbers in it.
I dropped the yellow Book, after seeing where it ended up, i might as well burn the money up, the only calls we got from it were desperate calls, looking for the lowest price.
2005 Results from screened calls
Yellow Pages 73% Yellow Book 11% Referals 16%
[This message has been edited by LK (edited 02-05-2007).]
Around here and probably where you are also, the Yellow Book is made to look like the Yellow Pages just so people will confuse the two. They even take that further by distributing the Yellow Book awhile before Yellow Pages goes out. That's so that people will think they got an extra book and throw the second one out. Clever how a pissing match works. Thing is advertisers are caught in the middle and feel that they have to have an ad in both books. When the Yellow Pages was the only game in town your advertising dollar went twice as far. Ain't competion great?
On that note, Yellow Pages has been bought out by IDEARC, probably because it has become expensive to publish which makes it expensive to advertise in.
I expect publications like this to go the way of the dinosaur shortly because of the internet. I think people only use the Yellow Pages because its there. With the exception of older people most would probably be just as happy looking on the internet.