Good Subject. A big mistake I made was not plastering my logo and phone number all over our trucks before putting them in service. We've had several vans that didn't get lettered for 2 years or more before finally getting done. We get calls regularly from people saying they got our number from the truck.
Another mistake is trying to do everything myself. I'm still working on it, but I have gotten much better at delegating. Everyone used to call me or come to me to make every little decission. Now I tell them to make a choice themselves(just make it the one I would make )
[This message has been edited by Electric Eagle (edited 04-02-2006).]
Not advertising, is costly, as you said, each year you add to your account base, at least you are able to recover, some go on for years, thinking ad's cost too much, and don't work, they usually never have more then a bottom fish account base, and after years of hard work, a business with little or no value.
"the going rate"
This is a common mistake, made by many, that are first entering the business. Most fail to plan from day one, no goals set, no business plans in place, just a check book, and a balance, but the appearance of making money, tends to give them support, so they may continue for years operating with no compass, until they realize their efforts and hard work, are not paying what they should be.
Mine was thinking I could grow overnight trying to hire guys and sell work without enough trucks or systems in place to effcienctly manage the work load, the result being, not able to service my customers and not making a good impression on potential employees because I was running my co. like an ameture.
>>>I'm srprised that me, Tiger and LK are the only EC's that have made mistakes.<<<<
Oh no your not, everyone makes mistakes....
For me, my biggest blunder was advertising in the yellow pages, I didn't think about my market, and how the customers who were my market found who they were looking for...very expensive mistake for me..
Second blunder was employees.. Instead of finding the best people I could, I decided to find people who were somewhat trainable, problem was I didn't have time to train them.
Third: Taking advise from someone who I thought knew what they were talking about..now I am skeptical about everything unless I see it with my own two eyes..
My list can go on and on, but in the end, life is a learning experience..
My mistakes, may not be yours.. You'll make mistakes, just try to learn from then.