Jeff said: "There is some great looking yellow pages ads there . . . overkill wouldn't you say! I bet the yellowpages salesman loves to sell ads like that. "
No doubt you're correct -- and I'll take the blame for making it sound like full page was the way to go. My main point of posting the www.ypcommando.com
link was to look over the ads, get some ideas and definitely vote on something so you can get the report. That report should/might/maybe give you some clues about the best way to get someone to pick your ad out of a crowd.
Hint: having "Electical Contractor" and/or "Commercial/Residential" in your YP ad is probably a waste of ink since you're already in the EC section.
I think that contest runs till the end of May so don't procrastinate.