400.8 Uses not permitted.....
(6) Where installed in raceways, except as otherwise permitted in this Code.
400.14 Protection from Damage....In industrial establishments where conditions of maintenance and supervision ensure that only qualified persons service the installation, flexible cords and cables shall be permitted to be installed in aboveground raceways that are no longer than 50 feet to protect the flexible cord or cable from physical damage.
Seems to me that your sump pump cord conduit in the picture is not aboveground.....
