As you might know by now those of us from the Chicagoland area use a lot of conduit. That's why my opinion of NM is pretty low...none of the municipalities allow it.

Let's face it...it's CHEAP STUFF. You plug into outlets the same way, and the lights work the same way. The owner doesn't know the difference, so the general gets to put another few thousand dollars in his pocket. In the physical protection category it's...well...not quite as good as an extension cord.

Anyway, I'm reading an ad from Romex about their new line of easier to pull NM, and one of their selling points is...

REDUCED BURN-THRU!!!

Isn't that sort of saying, "Yes, we know it burns through, but it burns through LESS". It's also tear resistant, so when it snags on that splinter in the stud and tears through the insulation it might burn through the stud and your house(but it's LESS likely to).

Dave