"I knew at least one place that would list there shop and home as 2 different locations in 2 towns to get more phone book listings."
I was recently associated with a company that placed full page ads in phone books from 5 different neighboring counties. Each one said "serving your area", but gave no specific company address. With the line "30 minute emergency service", everyone assumes they are 'local'.
The advertising cost is staggering to most, but they get a large volume of calls and it's how they survived.
