Our office received a call one Friday afternoon and after listening to the caller, the secretary forwarded the call to me. Here are the basics:
The gent, obviously elderly, asked me if we stood behind the appliances we sold. As we were an EC, I attempted to explain that we didn’t sell appliances. He informed me that he purchased a DW, refrigerator, range, washer, and dryer from us about 20 years ago and the DW had given it up. He was correct that in the early days the company did sell appliances. After a lengthy conversation he told me he was just kidding and had been very pleased with the service the appliances had given. I had an idea about getting some free publicity and on Monday we presented him with a full set of new appliances, with installation. I arranged for TV and newspaper coverage of the event and no amount of paid advertising could have equaled the good will and business we received. Sometime you’ve just got to take advantage of a situation.
Rowdy
