The legal case is a lesson on what a lawyer can do when he tries to make room for his client's story inside of your story.
As to a franchise for electricians, you could get together with other electricians from other parts of the world and pool your resources to set up a web site. Would that be just a good? You could dress any way you want and advertise anywhere.
I like the idea of having customers call Mr Electric for a price. They actually have a financial disadvantage.
My experience with them is limited to following one of their electricians on a job when he couldn't get a 600 volt motor to run on 208 volts. It always comes down to who is doing the work and not the name of the company.
