I've no doubt that those ads have impact. I wonder why they're not running these days ?

Perhaps childhood obesity prevents them from fitting through those bars!

Seriously though, I think in Ireland anyway we had a major shift in liability which has made substations much more tightly secured. They have to be basically impossible to get into.

Our current batch of road safety ads in Ireland are absolutely horrific.
So graphic it's just scary. They've taken those 1970s shock tactics and updated them for the unshockable audiences of the 21st century. These videos have had huge impact, but then some people find them so shocking that they change channel or cover their eyes when they play in movie theatres!

WARNING: These videos are intended to shock and are NOT suitable for those of a sensitive disposition.

http://www.youtube.com/watch?v=5_KQ5ovDMh0


http://www.youtube.com/watch?v=BLtKAKF8hLo&feature=related

http://www.youtube.com/watch?v=4cl3hcUldp8&feature=related

They're used by the Road Safety Authority (RSA) in the Republic of Ireland and the DOE (Department of the Environment) in Northern Ireland with slight tweaks (number plates + police uniforms changed)



Last edited by djk; 07/23/08 11:25 AM.