We're trying to expand our service business and I was wondering what you guys do to either get new customers or retain the ones you've got. We're trying direct marketing to new home owners by mailing a postcard to them with a coupon. Also we leave a sticker on the panel of any customer and give them a fridge magnet. We're also considering giving an imprinted Bic pen ($.30 ea) and a note pad ($.20ea) to ea customer. Anything to keep our company name in front of them. We have a very rcognizable logo, so even if they can't remember the name they will recognize us in the phone book.
What do you do?