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#42610 - 09/23/04 08:05 PM signage on truck
kinetic Offline
Member

Registered: 04/06/02
Posts: 158
Loc: Phoenix, Arizona
I am looking to finally finish the signage on my work truck. I would like to create a luandry list of my services in the most generic terms. I don't have the room to add everything and am looking for a very condensed version. Here is what I have so far. Appreciate any feedback. Hoping to shrink the install section to a few lines and maybe add onto or clarify what I have at the moment.

New Construction
• Custom Homes
• Guest House
• Detached Buildings
• Lighting Control Systems
• Backup Generators

Service Electric
• Install Light Fixture And/Or Ceiling Fans
• Install Smoke Detector And/Or CO2 Detector
• Install New 120/240 Volt Circuit
• Install New Switch And/Or Dimmer
• Install Lighting Control Systems
• Troubleshoot Existing Electric
• Panel Replacements And Upgrades
• Install Sub Panel

Remodel Electric
• Rewire Complete House
• Small Or Large Remodel
• Small Or Large Additions

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#42611 - 09/23/04 08:23 PM Re: signage on truck
Dave55 Offline
Member

Registered: 05/08/04
Posts: 666
Loc: Crystal Lake, Illinois, USA
In my opinion, less is more. It looks like you're doing residential electrical work. By having an extensive list people might assume you don't do anything that's not listed.

By the way, when I want advice about this kind of thing I talk with someone who understands marketing.

Dave

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#42612 - 09/23/04 09:09 PM Re: signage on truck
BigB Offline
Member

Registered: 03/31/04
Posts: 727
Loc: Tucson, AZ USA
I agree, less is more. Most of the time your signs will be read in traffic. My signage:

****** Electric
555-5555--(make this REAL BIG)
licensed bonded insured

Let them call and ask the questions.

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#42613 - 09/23/04 09:41 PM Re: signage on truck
electricman786 Offline
Member

Registered: 09/17/04
Posts: 37
Loc: sacramento
100% agree with Big B.

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#42614 - 09/24/04 12:55 AM Re: signage on truck
wewire2 Offline
Member

Registered: 11/14/02
Posts: 246
Loc: California
100% agree with electricman786

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#42615 - 09/24/04 01:18 AM Re: signage on truck
e57 Offline
Member

Registered: 05/27/03
Posts: 2837
Loc: S.F.,CA USA
I agree too.... (bigger the better, in clear sharp bill board size letters)

Anybody Electric
Lic# C-10 123456
(xxx) 123-4567
Residential - Commercial


Nice and simple. Once saw this guys van, it was SO covered with (poorly hand-painted) lettering of everything he did, it was hard to see the number to call.
_________________________
Mark Heller
"Well - I oughta....." -Jackie Gleason

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#42616 - 09/24/04 09:04 AM Re: signage on truck
DougW Offline
Member

Registered: 06/08/03
Posts: 1083
Loc: North Chicago, IL
Agree with BigB and e57. Remember, most of the poeple who see your truck have about 2-3 seconds to get your info. You're promoting for the "on the move" moment, not the "sitting at the jobsite" mindset.

COMPANY NAME
Type of work
PHONE NUMBER
Additional info

ABC ELECTRIC
Residential-Commercial
(123) 456-7890
Licensed/Bonded/Insured (or Lic. # if Req'd)

KISS is definitely in effect for this.

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#42617 - 09/24/04 10:03 AM Re: signage on truck
NJ Wireman Offline
Member

Registered: 08/26/04
Posts: 179
Loc: New Jersey (South Jersey)
I agree less is best a nice sized company logo is always a eye catcher then name number(large) lic# ins etc. thats it!

the average h/o has no clue what some of the things on your list are. All they know is they need this thing fixed or this thing put in for the most part. Keep it simple.

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#42618 - 09/24/04 10:57 AM Re: signage on truck
srscott Offline
Member

Registered: 05/11/04
Posts: 15
Loc: Crystal Lake, IL
Agree with everybody so far, in fact this year just went to lettered vans. One more advantage to less is best...the cost is lower! Don't think your van or lettering will be around forever.

Good luck, Scott

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#42619 - 09/24/04 12:54 PM Re: signage on truck
kinetic Offline
Member

Registered: 04/06/02
Posts: 158
Loc: Phoenix, Arizona
Thank you for the input. I would like to keep it simple as possible but have room on my truck for a list of some sort. Logo is roughly 10 ft X 6 ft with 8" lettering for the phone number. They have to finish the second side of the truck becuase they ran out of vinyl doing the first one Wanted to add the most generic and broad list as possible at the same time.

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