ECN Electrical Forum - Discussion Forums for Electricians, Inspectors and Related Professionals

ECN Shout Chat
Top Posters(30 Days)
Admin 19
Recent Posts
Anyone hiring inspectors?
by HotLine1. 03/27/17 08:03 AM
Old decora style outlets
by Admin. 03/25/17 11:40 AM
ESA Arc flash course
by TheShockDoctors. 03/24/17 10:15 AM
fuse rejectors
by HotLine1. 03/24/17 07:53 AM
Another Forum Update
by Admin. 03/22/17 03:04 PM
New in the Gallery:
SE cable question
Popular Topics(Views)
231,626 Are you busy
166,455 Re: Forum
160,717 Need opinion
Who's Online Now
0 registered members (), 68 guests, and 11 spiders.
Key: Admin, Global Mod, Mod
Previous Thread
Next Thread
Print Thread
Rate This Thread
#33551 - 01/24/04 10:43 AM Marketing  
ajmelectric  Offline
Junior Member
Joined: Jan 2004
Posts: 5
West, Springfield, MA USA
Hi Everyone,
Anyone have any good tips on marketing a new business? I was told that if I advertise in local (small town) newspapers as "Homeowners' Electrician" that I would end up being swamped with alot of little jobs that the bigger contractors wouldn't do. Sounds good. I don't know. Any thoughts or ideas from some of you veterans would be really GREATLY APPRECIATED!

Thanks,
Angelo


Angelo

Work Gear for Electricians and the Trades

#33552 - 01/24/04 08:11 PM Re: Marketing  
sparky  Offline
Member
Joined: Oct 2000
Posts: 5,303
Angelo,
if you'd like to advertise yourself towards smaller jobs most of the established guys will probably refer you

~S~


#33553 - 01/25/04 04:12 PM Re: Marketing  
BuggabooBren  Offline
Member
Joined: Nov 2001
Posts: 328
NM
First, I'd recommend going through an easy-to-digest version of a basic marketing course like the 5 pages at http://tenonline.org/art/mm1.html .

Then I would follow the basics found there... determine what your 'market' (location, community) needs and if you're the expert to deliver on their needs. Sounds like you're already here. Then write down (a Business Plan doesn't need to be overly-fancy and most begin on the cafe napkin or back of the envelope and go from there) what you've got to offer, who you will offer it to, what unmet need it delivers on and any basic parameters of your offering.

It will help if you take off your "Boss/Owner" hat and put on the "Customer" hat to give yourself a look at how the other side will see what you're offering:
- does it offer something I need (or want)?
- does it lack something I need (or want)?
- does it seem to be of decent quality?
- will it be something I can afford?
- will I feel good after I begin to use this or after I pay for it?
- will I be able to refer others to this in good faith?

Then, put your 'Boss' hat back on and ask similar questions so that both parties will be able to look back on the deliverable and be satisfied that neither side got the short end of the stick... (don't promise 'forever' repairs or modifications, for example, but do offer some sort of guarantee of quality deliverable, arbitrated by a qualified third party if necessary, for example)....

Hope this helps, Marketing has been an interest of mine but I hate the potential for manipulation and unethical behavior by those who are more savvy with lower integrity.


#33554 - 01/25/04 08:13 PM Re: Marketing  
ajmelectric  Offline
Junior Member
Joined: Jan 2004
Posts: 5
West, Springfield, MA USA
Thanks guys,REALLY big help. Sparky your right. I just need to figure out how to get recognized by some of these bigger contractors. BuggabooBren, Outstanding marketing lesson. Thanks so much again guys.

Angelo


Angelo

#33555 - 01/25/04 09:21 PM Re: Marketing  
Electricmanscott  Offline
Member
Joined: Jan 2002
Posts: 1,457
Holden, MA USA
Ok this is easy. What do you want to do? New homes? Ceiling fans? Remodel? Start with the local paper. You will get the little old ladies with broken lamps. This is good or bad depending on what you are looking for. Go out and meet contrators. Stop at job sites introduce yourself. Be clean, professional etc. Keep at it. This will work. A little luck always helps but the reality is if you want it go out and get it, do not wait for it to come to you. Don't let the yellow pages steal all your money.



Member Spotlight
Posts: 165
Joined: March 2007
Show All Member Profiles 
Featured:

2017 NEC and Related
2017 NEC
Now Available!

Shout Box
Powered by UBB.threads™ PHP Forum Software 7.6.0
Page Time: 0.012s Queries: 14 (0.003s) Memory: 0.7666 MB (Peak: 0.9056 MB) Zlib enabled. Server Time: 2017-03-28 06:22:26 UTC