Our office received a call one Friday afternoon and after listening to the caller, the secretary forwarded the call to me. Here are the basics:
The gent, obviously elderly, asked me if we stood behind the appliances we sold. As we were an EC, I attempted to explain that we didnâ€™t sell appliances. He informed me that he purchased a DW, refrigerator, range, washer, and dryer from us about 20 years ago and the DW had given it up. He was correct that in the early days the company did sell appliances. After a lengthy conversation he told me he was just kidding and had been very pleased with the service the appliances had given. I had an idea about getting some free publicity and on Monday we presented him with a full set of new appliances, with installation. I arranged for TV and newspaper coverage of the event and no amount of paid advertising could have equaled the good will and business we received. Sometime youâ€™ve just got to take advantage of a situation.