How can a generator that sells for 6x it's competition be 'popular?'
Wait. It is bought by many. It has a great reputation. It's quiet, tough, reliable. It runs forever on a thimble of gas. It's power quality is excellent.
Not quite the same as the Chitty-chitty-bang-bang version you can find at the auto parts & imports store.
OK, so no one's perfect. Oops. Compare this 'voluntary recall' though, to the lie & deny practiced by so many firms, whose "guarantee" is only an assertion that if anything breaks, it must be your fault.
There are lessons in this story.