The Electrical Contractor Network

ECN Electrical Forum
Discussion Forums for Electricians, Inspectors and Related Professionals

Books, Tools and Test Equipment for Electrical and Construction Trades

Register Now!

Register Now!

We want your input!

Featured:
   

2017 NEC and Related
2017 NEC
Now Available!

   
Recent Posts
230 or 345 kV transmission lines?
by Vlado
09/24/16 09:33 AM
breaker meltdown
by crselectric
09/24/16 12:42 AM
Electrical mast flashing product
by ThomasWinfrey
09/22/16 12:14 AM
What estimating software do you recommend?
by sparky
09/21/16 07:20 PM
"Dry Run" Inspection goes awry
by HotLine1
09/20/16 07:39 PM
New in the Gallery:
12.5A through 0.75mm˛ flex (just out of curiosity)
Shout Box

Top Posters (30 Days)
HotLine1 15
sparky 9
gfretwell 8
sparky66wv 8
Vlado 6
Who's Online
0 registered (), 226 Guests and 5 Spiders online.
Key: Admin, Global Mod, Mod
Topic Options
Rate This Topic
#197200 - 11/14/10 01:06 PM Holiday Marketing
Obsaleet Offline
Member

Registered: 04/05/03
Posts: 361
Loc: Pa
So the holidays are upon us. Any special holiday marketing or advertising being done?
We send x-mass cards to all who did business with us in the current year. My wife hand writes each card. Gives that personal touch!
_________________________
Choose your customers, don't let them choose you.

Top
Business, Office, Estimating, Legal:
#197208 - 11/14/10 05:21 PM Re: Holiday Marketing [Re: Obsaleet]
HotLine1 Offline

Member

Registered: 04/03/02
Posts: 6785
Loc: Brick, NJ USA
Christmas cards were about all the marketing I did also. Cards went to the active customer base. And, all those who I had any personal contact with during the holiday season received warm & hearty holiday grretings. Political correctness aside!
_________________________
John

Top
#197220 - 11/15/10 04:05 AM Re: Holiday Marketing [Re: HotLine1]
sparky Offline
Member

Registered: 10/18/00
Posts: 5542
Happy non denominational winter solstice?

well if it comes back your way, sure

the basic jist is "hey i'm still here, and available for any work"

my thing is a monthly "electrical tip" , via our website, electronically

yes, now you can spam educate customers , save a tree for the green machine, and advertise virtually free all in one click!

~S~

Top
#197240 - 11/15/10 12:30 PM Re: Holiday Marketing [Re: sparky]
HotLine1 Offline

Member

Registered: 04/03/02
Posts: 6785
Loc: Brick, NJ USA
Good idea Sparky!

My wife commented a few days ago about the 'electronic cards' that we get from friends who are 'green'.

Personally, I still like the 'feel' of paper in my hands.
_________________________
John

Top
#197260 - 11/16/10 05:58 PM Re: Holiday Marketing [Re: HotLine1]
Obsaleet Offline
Member

Registered: 04/05/03
Posts: 361
Loc: Pa
We like the paper cards as well. My wife puts them on our door and wall. Not many people see them however. We do get alot of work from them in years past. Even had to hold them a week to keep from being swamped right before X-mass. Its bad enough I am usally out X-mas eve helping somone. Interesting side note when we first started sending them out we didn't put business cards in them. We actually had numerous complaints. People were reminded they had things to call about, and had to look us up. LOL

Now they all get cards!


Ob
_________________________
Choose your customers, don't let them choose you.

Top
#197276 - 11/17/10 12:22 PM Re: Holiday Marketing [Re: Obsaleet]
Tesla Offline
Member

Registered: 06/16/04
Posts: 1280
Loc: Sacramento, CA
Not a bad time to offer GFCI retrofits for out door festive lights.

There are still a lot of older homes that have no shock protection on garage circuits.

And since business is so slow, offer to string up the lights... and then poke around the house looking for other up-sales.

Smart switches, being at the top of the list.
_________________________
Tesla

Top
#197373 - 11/24/10 12:17 AM Re: Holiday Marketing [Re: Tesla]
Niko Offline
Member

Registered: 08/17/06
Posts: 358
Loc: Campbell, CA
I am signed with a unique system that i can use my handwriting, a personalized card, option to choose 1000s more cards, and send it to hundreds of clients with one shot for about $1 per card, including postage. The clients gets a personalized hand written card that makes them feel special.
Even with some of the close clients, i know their anniversary and Birthdays which the system automatically reminds me.

I haven't sent any cards this year but previous years I sent cards 4 times a year and it has worked with return business.
_________________________
Be kind to your neighbor, he knows where you live


Top
#197375 - 11/24/10 12:28 AM Re: Holiday Marketing [Re: Niko]
gfretwell Offline

Member

Registered: 07/20/04
Posts: 9012
Loc: Estero,Fl,usa
When my wife was in the HVAC business they got more response with refrigerator magnets than any other mailed out ad device. People would have them on the fridge for years and when they needed AC work the name was right there in their face. Just be sure the magnet is strong enough to hold up a note or a Dominos coupon so they will use it.
_________________________
Greg Fretwell

Top
#197385 - 11/24/10 07:19 AM Re: Holiday Marketing [Re: gfretwell]
ghost307 Offline
Member

Registered: 05/09/05
Posts: 876
Loc: Chicago Illinois USA
I find myself calling the businesses on the magnets first when I need something.
Their number is right in front of my face since I use it to tack bills and stuff on the refrigerator door.

I think it works because everything else has the potential to get buried under other stuff, stuck in a drawer or pitched out with the annual spring cleaning.
_________________________
Ghost307

Top
#197535 - 12/04/10 09:58 PM Re: Holiday Marketing [Re: ghost307]
Obsaleet Offline
Member

Registered: 04/05/03
Posts: 361
Loc: Pa
I have had much succes with little screwdrivers. They seem to hang around pencil holders junk drawers stc.


Ob
_________________________
Choose your customers, don't let them choose you.

Top



ECN Electrical Forums - sponsored by Electrical Contractor Network - Electrical and Code Related Discussion for Electrical Contractors, Electricians, Inspectors, Instructors, Engineers and other related Professionals