ECN Electrical Forum - Discussion Forums for Electricians, Inspectors and Related Professionals

ECN Shout Chat
Top Posters(30 Days)
Admin 19
Recent Posts
Anyone hiring inspectors?
by HotLine1. 03/26/17 06:12 PM
Old decora style outlets
by Admin. 03/25/17 11:40 AM
ESA Arc flash course
by TheShockDoctors. 03/24/17 10:15 AM
fuse rejectors
by HotLine1. 03/24/17 07:53 AM
Another Forum Update
by Admin. 03/22/17 03:04 PM
New in the Gallery:
SE cable question
Popular Topics(Views)
231,526 Are you busy
166,237 Re: Forum
160,665 Need opinion
Who's Online Now
1 registered members (HotLine1), 66 guests, and 10 spiders.
Key: Admin, Global Mod, Mod
Previous Thread
Next Thread
Print Thread
Rate This Thread
#189285 - 09/29/09 01:00 PM Talk Radio???  
renosteinke  Offline
Cat Servant
Member
Joined: Jan 2005
Posts: 5,316
Blue Collar Country
Listening to a syndicated show today, a caller complained about all the unproductive 'do gooder' ads he was hearing. This led to the host calling in his producer, who explained something I found interesting:

"We have spaces in our feed for the local station to use for their commercials. We put 'do gooder' ads in these spaces. If you are hearing them, that means there are ad spots that the local station has not sold. A smart business would see these 'do gooder' ads as time available for him to get HIS ad on the radio, and contact the local station to do so."

Think about this the next time you hear an ad to, say, 'save the whales from flatulence.' Wouldn't you rather hear "hey everyone, hire me!" ?


Business, Office, Estimating, Legal:

#189286 - 09/29/09 01:37 PM Re: Talk Radio??? [Re: renosteinke]  
gfretwell  Offline


Member
Joined: Jul 2004
Posts: 9,057
Estero,Fl,usa
I know the other thing you will hear in unsold ad spots are those canned routines (like Rush's "spatula city", stolen from the film UHF).
I may be dating the last time I listened to him but that is what they do. They put some throwaway audio in the spot so it won't trigger the dead air alarm and the local station is free to try to sell that time. The more junk you hear, the less time they are selling.


Greg Fretwell


Member Spotlight
RH1
RH1
California
Posts: 22
Joined: August 2009
Show All Member Profiles 
Featured:

2017 NEC and Related
2017 NEC
Now Available!

Shout Box
Powered by UBB.threads™ PHP Forum Software 7.6.0
Page Time: 0.016s Queries: 15 (0.006s) Memory: 0.7431 MB (Peak: 0.8605 MB) Zlib enabled. Server Time: 2017-03-26 22:54:30 UTC